Callie Hincy – Chief Operating Officer, 24 Communications
Build a Scalable, Efficient, Profitable Business: Strategies for Small Business Owners
SESSION OVERVIEW:
Unlock the strategies successful entrepreneurs use to grow resilient businesses. Discover actionable methods to create systems that shift your enterprise from owner-dependent to truly scalable. Learn how to empower your team, implement automation tools, and set clear long-term goals for growth.
Explore the critical importance of owning and optimizing digital assets—establish a responsive web presence, maintain control over domains and content, and manage your social platforms effectively. The session also highlights must-have investments like CRM, project management, and accounting technologies that streamline operations and support expansion.
Participants will reconnect with core business fundamentals: cold calling, networking, handwritten notes, and authentic customer communications—all proven practices for sustainable growth. Finally, uncover tools to maximize productivity by focusing on personal strengths, outsourcing draining tasks, and restoring work-life balance.
Join us to learn how to build the systems, technology, and mindset needed for entrepreneurial excellence and lasting success in today’s competitive landscape.
ABOUT THE SPEAKER:
Callie Hincy is the Chief Operating Officer and a Principal of 24 Communications, an award-winning boutique advertising agency based in Montgomery, Alabama.
Before joining 24 Communications in 2013, Callie began her career in Los Angeles, working in publicity for Twentieth Century Fox. She further honed her skills in advertising and entertainment marketing, contributing across multimedia platforms, including print, television, and online, for renowned national titles such as Jane, InStyle Magazine, and Martha Stewart Living.
Under her leadership, 24 Communications has enabled a broad range of business-to-business, business-to-consumer, and government clients to leverage multiple platforms effectively. The 24 team has been recognized for outstanding contributions in both emerging and traditional media, earning accolades such as ADDY creative excellence awards, as well as prestigious Marcom and Hermes Creative Awards.